All these product curation websites lately are just - “Top 10 Products For Working Professionals,” without any insight provided as to how those products - and more vitally, their combination - confer real value to its users. Products don’t exist in vacuums, they sit next to each other on your workspace.
Archetype is at once a financial and cultural experiment, built with the intent to stop this thinly-veiled, indiscriminate rehashing of the same hundred-odd products, over and over.
Real curation takes time, it’s slow and methodical. Even within a single archetype, there is a combinatorial explosion of factors. You have serious developers, fitness-enthusiast developers, brutalist developers, on-the-go developers, near-sighted developers. Same for designers, accountants, doctors, musicians, therapists.
The experiment is thus: can an affiliate marketing website built with the goal of thoughtful curation and honest feedback still become a profitable endeavor today? Or is it really about virality and click-farming?
There are a lot of questions.
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